Assured Gift on All Pre-paid Orders
Assured Gift on All Pre-paid Orders

About Us

From founder and CEO Moonis Ali: 

iStrapz was born from necessity – I loved my Apple Watch but had stopped wearing it because it wasn’t complimenting my outfits.  I hated the rubber strap outside the gym.  While having a cup of coffee with some of my friends i started searching for some store where i could find some good apple watch straps but i failed to find them. That was my 'aah Moment' I thought there must be a lot of apple watch lovers just like me. What if there is a dedicated store for Apple watch Straps.

We've come a long way since then - in early 2017 I was introduced to Lisa Castillo, our Creative Director, and with her expert eye and guidance iStraps has grown into the company it is today.  And in 2018 we found Sophia Stark, our Social Media Coordinator, and she has truly become the online voice of the iStrapz.  I am so grateful for them both.

Never in a million years did we think we'd be creating a product that is now loved by thousands of people worldwide because it solves their Apple Watch style dilemmas. Creating a brand hasn’t been easy – we have embraced the bumps along the way – but it goes to show that persistence and hard work really pay off.

As a business owner, we couldn't be more thankful for all of the support that our customers have provided us along our journey. We look forward to continually offering stellar customer service and new stylish, high-quality designer straps that will make you, “Fall in love with your Apple Watch again.”




Moonis Ali